Michel
Foucault when writing chapter three of his book Discipline and Punish: The Birth of the Prison must have certainly
had some advanced knowledge of the Facebook apparatus. The way Facebook
intersects with Foucault’s text seems too comparable, too suspiciously relevant
to be coincidence.
Foucault
defines a “capillary functioning of power,” one that trickles down from the top
to minute sectors of the everyday. The breadth of this capillary functioning of
power can be accounted for in full. Blood circulates to the far reaches of our
body, dividing as it moves further from the organs that are capable of
distributing such power. Facebook is at the top of this sort of hierarchy. In
fact, Facebook created this hierarchy. The Panopticon is an architectural
system of surveillance and captivity marked by a central tower of observation
(Facebook) that “arranges spatial unities that make it possible to see
constantly and to recognize immedietly.” These cells that the tower is able to
observe constantly are the equivalent of a Facebook account and the profile
page that is associated with it. The user, by activating their Facebook account
has essentially stepped in to one of these cells surrounding the panoptic
tower.
Foucault claims that the Panopticon induces in
the inmate “a state of conscious and permanent visibility that assures the
automatic functioning of power.” This idea speaks directly to the public
persona that is embodied by Facebook’s users. The user’s image is broadcast unflinchingly
in the way that their given information suggests. The “automatic functioning of
power” can be read as: the image projected by the user, is exactly the truth that
is recognized by the person (or system) watching. For Foucault the panopticon
turned a prison from a “house of security” into a “house of certainty.” One is
no longer on constant guard for behavioral regulation, as all behavior is
recognized constantly and instantly. The whole can be extracted from the
surface. In line with the success of surface projections, Foucault notes that
the panoptic mechanism provides “perpetual victory that avoids physical
confrontation.” This couldn’t be more relevant to Facebook. The perpetual
victory is the idea that what the user says, how the user appears, is how they
are seen by others outside of their own cell. A person can live vicariously
through their online profile. Projecting an idealized version of the self while
avoiding any real “physical confrontation.” In this sense, the panoptic
mechanism is a tool. Perpetual surveillance is embraced for the benefits of a
manicured self-image that the system affords. -Kevin Barrett Weil
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